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SOHO The complete accessory for modern lifePortmeirion, in association with the UK's foremost product design team, Queensberry Hunt, will launch their first full collection of tableware shapes for over 5 years. The dramatic contemporary collection entitled Soho is new for Spring 2004.The outcome of a pro-active Design Council initiative, Soho draws together two major forces within the UK ceramics industry. Continuing to push the boundaries of modern tableware design, both in concept and manufacture, Soho is yet another dynamic and progressive move for Portmeirion, who are continuing to re-establish themselves as the UK's foremost producer of affordable and practical design led table and giftware. The collection will be launched in plain white, allowing the form of the shape to dictate the style, as well a complementary contemporary surface pattern; Nightline. Nightline features a simple yet effective black line at the base and lip of each shape that appears like a framing device for each product. Form and functionality combined, Soho stands at the core of urban life, understanding that while the modern customer is time-poor, he/she still desires conspicuous style combined with ease of use. Adhering to the Queensberry Hunt design ethic, Soho has been conceived to act as a backdrop for fabulous food, rather than dominating the eating environment. All the items within the range have been designed to be completely multi-functional, able to morph and adapt to anything from tapas to sushi, pasta to thai. The shapes, which are both highly flexible in use yet retaining a sculptural beauty, are practical, being completely stackable, microwave to dishwasher safe, adapting to a wide range of uses - whatever the flavour, from New York to Tokyo, London to Sydney the cosmopolitan nature of the new Soho collection will suit any food in any time zone.
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